reduced design & lvrn summer walker girlpower web and branding

case study: web design | merch

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In October 2018 we were contacted by LVRN (Love Renaissance) and their (new) artist Summer Walker to create a website and its digital assets. Summer Walker produced mood boards; dark and moody that were heavily influenced by graphic artist April Lawyer (bape.ril) and Kendrick Lamar.

Bape.Ril. centers her style around sexual, “third-eye” bearing aliens, filled with pink, purple and green colorways. (see below)

The label LVRN needed the site to have specific elements such as parallax scrolling, navigation tabs for news, tours, photos, videos, and a merch shop. Site inspiration referenced by LVRN was www.kendricklamar.com

The initial merchandise to be sold would include but was not limited to:

  • Baby tees

  • Gauges

  • Water-based tattoos (girl pwer & face tats)

  • Posters

  • Phone cases

  • Nail art

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