Working With Us: The Process - Why A CMS

 

Why A CMS

DIY DNA

CMS systems was designed with the do-it-yourself user in mind, making it notably easy for your clients to maintain and update their websites on their own, long after the project has successfully completed. Managing websites is a matter of dragging-and- dropping, pulling on corners to resize images, and WYSIWYG editing. If they’ve used a computer in the past twenty years they’ll feel right at home.

Beautiful design that performs

Squarespace templates are beautifully and thoughtfully designed to incorporate cutting edge UI/UX best practices, which means your clients’ websites will have the best of the best in “form and function” baked right in.

Peace of mind

Squarespace is a self-contained platform that works seamlessly and is fully managed from top to bottom. This means there’s never any need
to update software, plugins, or widgets; patch security vulnerabilities; or worry that changing one component might break something else. It also means there’s rarely any need to investigate or pay for third-party apps or plugins since most functionality is native to Squarespace.

Responsive design

Mobile tra c now accounts for more than half of all website tra c. With that in mind, it’s critical that websites perform across any device and screen size. Every Squarespace template includes a unique mobile experience that matches the overall style
of the website, so content will look great on every device, every time.

Built-in search engine optimization

Every Squarespace website is equipped with all the elements needed for a strong SEO strategy. Site descriptions, page titles, custom URLs, search- friendly formatting, and other key elements are

all easily managed. Furthermore, there is an automatically generated built-in sitemap that helps Google to crawl, understand, and ultimately, rank a website. Read more about understanding and execution of SEO here.

24/7 award-winning support

The Customer Care team at Squarespace is available seven days a week, 24-hours a day, and has won several awards for outstanding customer support.

13 years in the making

Squarespace launched in 2003 and has grown steadily since, gaining over a million customers
over the years. It is a well-funded and well-regarded company. Your clients don’t have to worry that Squarespace might be a ash in the pan.

Room to grow

Squarespace scales. Squarespace was designed for everyone from bloggers to musicians to online retailers, so your clients can be con dent that it is robust and exible enough to grow with them. 

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Working With Us: The Process - Why Work With Reduced Design?

 

A professional elevates a website from good to great by providing the type of strategic and design thinking that only comes from experience. 


Why Work With Reduced Design?

we have what it takes

When meeting a prospective client, we emphasize our personal expertise — be it in design, branding, traditional web development, or another creative field —  we are in a position to create a website that not only looks beautiful, but meets our clients strategic needs as well.

we save you time

One of the major benefits to working with us is the time our clients will save thanks to our experience and knowledge of website best practices.

we have a plan

Building a website can be overwhelming and is much easier if there is a well-honed process in place.  We walk clients through our process, start to finish, to give them a preview of what it’ll be like to work with us, and the clarity we will bring to your vision. We can give our client a better sense of the structured process we will use. We’ve created a Project Form for you here.

My clients love me

Pitch results, not potential. Having a prepared resource that features previous clients (with their permission, of course), their phenomenal results, and even testimonials gives your potential client a real sense of what they can expect.=

I’ve done this before

Your experience with Squarespace and the website design process is a strong selling point. Clients will feel secure when what seems daunting to them
is your day-to-day. You’ll really be able to nail a pitch if you can prove to your potential client that you’re familiar with the quirks, regulations, and best practices of their speci c industries. It’s particularly compelling if you can show your potential client work that features websites or industries similar to theirs.

Here’s a preview

Show, don’t tell. A Cover Page is an enticing preview of Squarespace’s possibilities, and it doesn’t require much more than a photo and a bit of styling. Depending on your client’s needs, the cover page can not only serve as your proof of concept, but help them build their email list, grow their social media presence, or announce an idea to the world while their site is in the works. This is an easy and a ordable way to start a project with momentum and introduce your client to the beauty and power of Squarespace. 

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Working With Us: The Process - Common Client Concerns

 

Being able to confidently field general questions about developing and maintaining an online presence will put your mind at ease and help move the process forward. 


Common Client Concerns

I don’t want anything fancy.

Presentation matters and will continue to matter in the online space. A modern website needs to have a simple, beautiful interface that is easy to use and gorgeous to look at, whether you are a yoga instructor, an attorney, or a food photographer.

I may not have the right content.

Having the right branding, imagery, and copy are prerequisites to creating a great website. The key is to make it easy for us to collect and create the best assets possible by giving detailed instructions on what exactly we will need and by assuring you I will guide you through the process. 

I don’t want my website to look like a template.

While it is true, my client should be aiming for a website that is distinctly and beautifully branded, but maintains a familiar user experience.

Aren’t there free options?

Things are rarely as free as they rst appear. Once you add in costs for hosting, domains, themes, apps, plugins, custom domains, and removing third-party ads, you’re looking at a price significantly higher than “free.” An advantage to using Squarespace is the ability to package domains, hosting, customer support, and continued improvements into a single monthly or annual payment.

You’re too expensive.

Our services can be framed as an investment in our potential client’s business. The type of well- executed website we can help you create will provide a value that’s far greater than the upfront payment you’ll need to make.

Can I preserve my SEO?

In the event our client arrives with strong search rankings for key pages or blog posts that they’d like to preserve, we let them know that switching platforms may cause a temporary dip in established search ranking, but that dip can be significantly reduced.

  1. First, importing blog content, which is often a major contributor to SEO rankings, is a one-step process.
  2. Second, it’s easy to customize URLs so inbound links will continue to work.
  3. Third, redirects of pages that do not get migrated over are simple to implement and will preserve the SEO value of those pages.

Can I track metrics?

It’s easy to add Google Analytics tracking to our client’s website. Also there is an internal Metric App that lets you use any mobile device to access page views, visitor statistics, and track social media.

Is there anything that you may have some trouble doing?

While we build off of a robust and powerful platform, there are times that it isn’t the best t for our client’s needs:

  • Recurring payments (we will use moonclerk for this)
  • Member logins
  • Anything that would necessitate integrating with a third-party API

Can’t I just have a Facebook page?

Facebook is important and can drive traffic and sales, but it’s not a substitute for a website. Facebook is akin to having a booth at a farmer’s market — lots of foot traffic but the creative freedom is limited, the signal-to-noise ratio is low, and, at the end of the day, the visitors belong to the market itself.

Do I need an app?

The vast majority of app functionality our clients are likely to need can be built within a website, which will be accessed far more regularly than an app. It’s worth mentioning that statistically, most people use only five apps, with Facebook taking the lion’s share of that screen time. Having a mobile friendly website that loads quickly and beautifully from a smartphone browser will meet our client’s needs and save visitors the irritating step of stopping to download a new app.

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