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Bio/Contact

We use image, typeface and space to create context and emotional connections. Our focus is on contrast and reduction in all aspects of our design; no unnecessary decorations, as this can make the design appear forced.  The theory behind our style and aesthetic design is to utilize as little as possible in an effort to communicate as concisely, quickly with whom our client is trying to reach. We maintain a clear set of boundaries in our style so that we can focus on what the client wants to produce - this way of working avoids distractions and decorations.

Reduced Design is made up of a small group of American visual artist working both on national and international scales. Minimal and clean visual arts drive our aesthetic directions but it is our ability to think through and reduce complex branding issues that we pride ourselves on.

and inspires us daily uswith a huge passion for visual arts, branding and advertising. We are accurate designers with a keen eye for detail, flexible and always eager to learn, experiment and explore new and different stuff.

Focusing on visual arts & branding, her work includes art direction, visual identity, editorial content, and visual concepts among others creations.

She enjoys working with people but mostly learning from them. ‘I believe one can be inspired even by the most unexpected thing, situation, or feeling, and that these lead to truly creative and unique work.’

 

Established in 2009, Reduced Design is an award winning US creative agency working nationally and internationally, specialising in innovative visual communication, branding, web design and print.

We use image, typeface and space to create context and emotional connections. Our focus is on contrast and reduction in all aspects of our design; no unnecessary embellishments, as this can make the design appear forced.  The theory behind our style and aesthetic design is to utilize as little as possible in an effort to communicate as concisely, quickly with whom our client is trying to reach. We maintain a clear set of boundaries in our style so that we can focus on what the client wants to produce - this way of working avoids distractions and decorations.

Reduced Design specializes in achieving fierce commitment from manager, employee and customer cultures. Nowhere is the commitment of these three cultures more important than in a company's efforts to achieve brand status. We use all proprietary processes to develop an innovative brand strategy for our clients and to ensure that the strategy can be successfully implemented and maintained. This involved and relentless examination of the company: its strengths, vulnerabilities and motivations.

Caring, but… relentless.

 
 

Strategy

Brand Positioning
Communications Planning
Consumer Content & Trend Strategy
Social Media Strategy

Digital

UI / UX
Website Design
Social Media Strategy & Creative 
Digital advertising

Branding

Identity & Naming
Creative Direction
Copywriting
Packaging Design
On-Garment Marketing

Content

Digital
Social Media
Print
Television
Production
Casting